Public Relations 5.0: Strategy, People, and Machines

Rp 167,450

Public Relations (PR) is not merely the art of communication, but a strategic practice that defines the direction of the relationship between an organization and its public. Over time, PR has evolved in form and function, following the pulse of history, social dynamics, and technological acceleration. This book invites readers to explore that journey and understand why the PR 5.0 era marks an important momentum for the world of communication.